Hong Kong SAR, CN, Oct. 28th, 2011
Today we have the pleasure to inform you that the brand Swash®, and our company Jump Asia Distributors Ltd. as part of the TIA-group of companies has been acquired by Freudenberg Household Products (FHP), one of the leading companies in mechanical cleaning and laundry care products worldwide. This acquisition includes the Swash® brand equity.
Freudenberg Household Products is the consumer division of the 160 year old, German-based Freudenberg company group and well-known via its international brands VILEDA®, Wettex® and O`Cedar®. FHP is recognized for its innovative, high quality product solutions and excellent category and customer service in more than 35 countries of the world.
We are very enthusiastic about the opportunity to combine the excellent consumer, product, marketing and international engineering know-how of Freudenberg with the successful local customer management, marketing and service expertise of Jump Asia Distributors Ltd.
Jump Asia Distributors Ltd. And the Swash® brand continues to be committed to superior customer service.
About Freudenberg Household Products
Freudenberg Household Products (brands: Vileda®, O'Cedar®, Wettex®, Gala®), a business group of Freudenberg, is an internationally leading manufacturer of branded goods for household cloths, cleaning systems and laundry care products. The company is market leader in almost all European countries. In 2010 the business group achieved a turnover of 677 million Euro with 2,300 employees.
Trade & Investment in Asia is a company with registered offices in Hong Kong and further countries with the brand Swash®. It produces and exports household products such as brooms, mops and brushes through a distribution network and has own sales operations in 6 Asian countries.
The Freudenberg Group is a family company offering its customers technically challenging product solutions and services. The Group is first and foremost a supplier specializing in seals and vibration control technology, nonwovens, filters, lubricants and release agents as well as mechatronic products. Consumers can find modern Freudenberg household products in the shops under the brand names of Vileda®, O'Cedar® , Wettex® and Gala®.
Freudenberg develops software solutions and IT services particularly for small and medium-size companies. In 2010, the Freudenberg Group employed more than 34,000 people in 59 countries and generated sales of more than 5.4 billion Euro. Further information on Freudenberg can be found under www.freudenberg.de.
SOURCE Freudenberg Household Products